Say g’day to Matt!
Matt is one of our friendly Account Managers. He’s worked at Whirlwind for 12 months.
Matt enjoys creating new relationships, which is why he enjoys his role at Whirlwind. To provide the best solutions for his clients, Matt is invested in developing his print and industry knowledge.
Matt loves the fast pace, and the variety of clients at Whirlwind; which means each day offers new challenges and something to learn.
Customers enjoy dealing with Matt because of his ‘can do’ attitude.
After a busy day at work, Matt unwinds by playing guitar (he plays a bit of everything). On the weekends he loves having friends over for a BBQ.
What do Matt’s customers say about him?
“Matt goes above and beyond to ensure we have the best product for our needs, with the quality service to match.”
“Matt is the best! Matt and the team have done some wonderful work for us.”
1) Show them you care
Invest in a calendar to provide your clients with a tool that benefits them and their business.
2) Help them stay organised
Calendars are the ultimate organisation tool. Enable your clients to keep track of their week, manage key dates and note important occurrences.
Make your calendar something that is often referred to.
3) Provide handy information
Include information that will assist your clients throughout the year. Mark national holidays, significant dates and relevant information for the month.
Customise your calendar if possible. Can you provide important industry dates, business dates to assist your clients (such as; ‘Today is the last day of our June promotion’) and tips for getting the most out of your products and services?
4) Remind them of how you can help them and make contacting you easy
Calendars are a great way to keep your brand front of mind. Feature your logo, a brief statement about what you do, and your contact details.
5) They’re cost effective!
Most of us are now looking for affordable ways to engage with our clients. Calendars offer this, they’re one financial outlay which may provide returns for 12 months.
Speak to your Account Manager about your calendar today.
At Whirlwind we love our tent card calendars, read more about tent cards here:
Ilona is our Production Controller.
Before your artwork goes to print, it is Ilona and her team who review it to ensure it’s print ready, preventing costly mistakes. Ilona is here to help, she’ll give customers a call to talk through any issues and give recommendations.
Ilona loves the variety in her role; the people she speaks with, the projects she works on and the constant change at Whirlwind. She loves design, print and paper, and after six years at Whirlwind it’s fair to say Ilona has been exposed to all facets of print.
One of the most important things she’s learnt during this time here is, that print isn’t just about ink and paper! Being the Production Controller gives her challenges and opportunities to grow.
When not at work, Ilona enjoys spending time with her family, and Latin dancing. Her favorite music to dance to is salsa!
This article appeared on the Pro Print website in October, 2017
Source: Pro Print www.proprint.com.au
Melbourne based trade and creative printer Whirlwind has bought Sydney outfit Lindsay Yates, with Whirlwind owner Andrew Cester saying the acquisition is aimed to propel the business to be the leading printer for the country’s high end creative print space.
Lindsay Yates owners Paul Richardson and David Shoppe have been looking for a partner for the last year or two to take the business forward. They bought the business in 2004 from founder Ian Yates, who started it 40 years ago, and still works there.
Andrew Cester says, “We have been looking to invest in a Sydney printer for a couple of years to move into the creative market there, but it had to be the right fit. Lindsay Yates operates at the high end of print, it is committed to craftsmanship and quality, and is the major player in the Sydney creative agency space, which is exactly where we want to be, and where we are in Victoria.
“The Lindsay Yates expertise and experience is valuable, it is not something you can develop overnight but comes through years of work, and will be of real benefit to us. Our vision is to create the best print experience anyone on the creative industries can have, through innovation, craftsmanship and service. We want to own that high end creative space.”
In the deal Lindsay Yates will effectively remain the same, seeking to serve the same high end market, with name staying, Shoppe and Richardson staying, and all 50 staff, and equipment staying. Whirlwind will print some of its trade work for Sydney and Brisbane customers on the Yates presses, which include a Heidelberg six-colour B1 and an HP Indigo B2 10000, however Lindsay Yates will not become a trade printer. The Sydney business will be receiving some finishing kit from Whirlwind, and will be able to use the company’s new MGI Jetvarnish digital embellishing system as required.
The two former Lindsay Yates owners plan on staying for at least four years, David Shoppe will now be operations manager for the new NSW business, while Paul Richardson becomes state manager with responsibility for sales.
Shoppe says, “We were looking for a solution, we had various options, and several offers. We wanted to do the right thing by our staff, and our customers. Whirlwind was the clear choice, it has the same values as us, and a clear direction to take the company forward, with some tremendous synergies and opportunities between the two companies. We will be able to access their HR and IT expertise for instance. It is a great outcome for Lyndsay Yates, I am more than excited about the future.”
Richardson says, “Both companies share the same philosophy, customer focus, and commitment to quality and innovation. It will be a marriage with a rock solid foundation.
“Consolidation is a necessary part of the industry, when I look back ten years ago we were doing say five jobs a day, today we have to do ten jobs to get the same result.”
The senior management team at Lindsay Yates will now include Cester and his long time sales director Gis Marven.
This article by Patrick Howard appeared on the Print 21 website in October, 2017
Source: Print 21 www.print21.com.au
The iconic Melbourne trade printer blew into town this week taking over the bespoke print business of Lindsay Yates while keeping principals Paul Richardson and David Shoppee on deck for at least four years.
Andrew Cester, managing director, and his sales director, Gis Marven, hosted their new customers and staff at the Art Gallery of NSW on Monday night, consummating a prolonged courtship between two very different printing businesses. Declaring it a Marriage Made in Print, the union is one of the most strategic deals between printers in recent memory.
Whirlwind is known nationally as a leading trade printer, recognised for its fast turnaround delivery, expertise in gang printing and willingness to invest in the latest technology. Ambitious to expand its footprint, the Melbourne-based printer has been looking for a Sydney beachhead for some time.
Lindsay Yates on the other hand is a printer that prides itself on craft origins and a traditional approach to the market. Richardson and Shoppee have owned it for the past nine years, with former owner Ian Lindsay still occupying a small office at the lower North Shore factory.
Despite stepping up to a HP Indigo from Currie Group in 2015, the business was in need of strategic direction and investment, a classic case of ‘get bigger or get out.’ Reluctant to invest to the extent required the two owners began looking around for likely partners. They admit a number of suitors were vying of the respected brand. The protracted negotiations became one of the worst kept secrets of the industry.
For Whirlwind the consummation provides a gold-plated entrée to the larger Sydney market. A customer list that includes almost all of the lucrative high-end real estate business in the city is enhanced with a number of marketing and advertising agencies.
For Lindsay Yates the marriage is likely to spark further investment with insiders hinting at the possibility of a new 10-colour perfector to match the Melbourne business. Originally a Heidelberg house, Whirlwind has turned to Komori HD UV for its recent investments, while the Sydney business has retained loyalty to Heidelberg. Both brands were represented at the Art Gallery nuptials: David Gunn for Print & Pack, the Komori agent, and Savas Mystakidis, northern region manager for Heidelberg.
Richardson told me he believes the Lindsay Yates name will continue indefinitely while others on the night were not so confident. He’s taking on the role of NSW state manager, while Shoppee is in charge of operations; the two former principals will participate in daily 10-minute management meetings via video, apparently at 10.33 precisely. He professes to be very pleased with the outcome but it’ll be a major change for the two of them after running their own race for so long.
There’s little doubt that Andrew Cester sees ownership of the Sydney business as a stepping stone for further expansion up the East Coast. Initially he’s looking at pushing Whirlwind work through the existing equipment, but more investment will transform the business.
The ‘for trade’ sector is hugely competitive with Whirlwind perhaps the last of the first rank players to retain a single production site. CMYKhub is in almost every state while Hero has both Sydney and Perth. LEP is in Brisbane and Melbourne. The arrival of Whirlwind in Sydney gives it an advantage in terms of delivery times. It has always operated a sales office in the city but its energetic owners will now be looking for more.
To announce the merging of two print companies, our wedding made in print had to be celebrated, starting with gorgeous invitations.
Brief: Develop an invitation to a company announcement, which captures the feeling of venue, the Art Gallery of NSW, the companies, and creates interest in both the mail piece itself and the event. The name of the event is ‘A marriage made in print’.
Design: The rose image was selected to represent the coming together and growth of the two businesses. The decision to frame it came easily, this was to tie in with the gallery location. The text ‘Marriage made in print’ was enhanced with 2D Super Gloss UV. Adding texture and foil improves engagement as people want to touch the card, and this intern leads to people reading the details.
Outcome: Invitees were impressed with their invitations. The feedback was extremely positive as was the attendance to the event. The event was attended by journalists and received media coverage. This coverage was due to the actual invitation as it indicated that Whirlwind are the future of print and have valuable news to share.
Leading trade printer installs the first MGI JETvarnish digital embellishing system in Australia, to provide printers with digital foiling, spot UV and raised (3D) varnish.
The MGI JETvarnish 3D Evolution is latest technology investment at Whirlwind, extending its product range to now include a digital foiling, spot UV varnish and raised (3D) varnish for short run work.
Applications include posters, packaging, presentation folders and business cards. In early September Whirlwind upgraded its spot UV offering to utilise this new technology and supply a high quality gloss UV product.
Andrew Cester, managing director of Whirlwind says, “We are excited to see our investment in leading edge technology kick off in the Australian market with the recent upgrade of our spot UV product, delivered using the MGI JETvarnish 3D Evolution.
It means that Whirlwind customers will reap the benefit of better quality, greater UV shine and enhanced precision and definition. The extensive product testing we have undertaken over the last few months since the machine was set up has been completely worth it.”
“The team have been meticulous in their approach to ensuring that there will be no disruption to our current service for our clients, and their customers. We have tested substrates, LED curing rates, varnish μms to name but a few, and cross checked formecutting, trimming, binding, packing – the works. All to ensure that our new enhanced product offering will be received well in the market.”
Whirlwind has backed its new Spot UV product as a better quality, higher shine and more precision, and launched the upgrade with a new and more appropriate product name: 2D Super Gloss UV.
Cester says, “The name change is reflective of the increased product quality. We have raised the UV bar with the JETvarnish 3D Evolution, so it seemed only fitting to relaunch with a name that mirrors this. It actually showcases our commitment to better product offerings as we roll out our range over the coming months.”
A significant benefit for the Whirlwind customers, and one that the company believes is important when introducing new technology into the market is keeping consistency. With the September release of the 2D Super Gloss UV catalogue of products, it is business as usual for their customers.
Cester continues, “We know what the MGI is capable of, and want our customers to gain these benefits and see the quality it provides. There should be no barriers to trialling this and seeing the product outcome. Our new 2D Super Gloss UV product replaces our current spot UV product range, and we have intentionally made no other changes.
“Our artwork requirements are the same, our competitive prices remain consistent and the ordering process is identical. We want the new product in the hands of our customers; it sells itself.”
The JETvarnish 3D Evolution is the world’s first B1+ scalable sheet-fed digital enhancement press and features a modular and field upgradeable architecture, digital foiling and an upgradeable inkjet expansion system with three available substrate size options.
The B1+ size (75x120cm) format option is designed to give printers the ability to run fully personalised short, medium and long runs in a cost-efficient and die-less manner for multiple applications. Every piece finished on all of MGI’s JETvarnish 3D systems can be an exclusive blend of digitally-embellished images, text, data and brand designs using spot varnish, 3D raised varnish and digitally embossed foil in one pass.
The JETvarnish 3D Evolution is a high-production solution that incorporates pallet stacking, automated inkjet head cleaning, new automatic feeding system as well as a new artificial intelligence-based sheet registration system. Depending on the file and the substrate used, the coating thickness can vary from a traditional flat spot UV coating of three microns (μm) up to 200 μm for 3D raised texture effects and a tactile finish. Automatic registration using a built-in scanner for real-time management of entire sheet, which means no registration marks are required.
The new technology coupled with Whirlwind’s print and finishing capabilities will drive new offerings into the market, providing more value for customers’ clients. Following the release of the 2D product Whirlwind will be launching out the new 3D Super Gloss UV and gold foil during October.
Cester adds, “This is the next step for us as we roll out new products with the JETvarnish capabilities. We are excited about the quality and amazing precision of this 3D product. Coupled with the intricacies of the gold foil, which is so highly defined, this is a truly outstanding product.
“We have showcased this beautifully on the front cover of ProPrint, showing the feather-like abilities of the foiling and varnish, making the image dance on the page. And the fact that it is all achieved with just one machine makes it all the more impressive.”
Whirlwind plans to continue the fast paced approach adding new products to their catalogue offering with the next release scheduled for the New Year. This will include double sided 2D, 2D and 3D packaging, more colour foils, and a few things up their sleeve. “Textures have such an amazing effect on images and print deliverables and helping design stand out in any occasion” Cester adds.
He says, “With more product finishes available, we will be releasing more options and ways to make the most of textures. Stay tuned.”
This aritcle appeared in the September 2017 issue of Pro Print Magazine
Source: Pro Print www.proprint.com.au
How can you use the MGI JetVarnish to enhance your business and add value?
1. We’ve created a new word. Touchability.
Producing print which people interact with and creates intrigue will offer a greater return. Make it touch worthy. Add texture with varnish. Add texture with foil. Do both together. Encouraging the end customer to engage means better brand recognition and the opportunity for repeat print business. Think floor tile catalogues that look and feel like the real thing, or a sports promotion flyer where the printed ball is real to the touch.
2. Accurate precision should be the norm. It is.
The JETvarnish 3D Evolution has built in SmartScanner technology giving accuracy and precision like never before. Real time management of the entire sheet is driven by software, not registration marks. With this ability alongside the xx print heads, your clients print work will deliver incredible UV or foil definition at any micron. Precision at its finest.
3. 2D & 3D Super Gloss UV. It’s super.
The new varnish is super glossy and appealing. This finish is easy to add to existing art, and is a powerful embellishment to consider when designing. Use 2D Super Gloss UV to turn your print into a tactile, engaging piece or upgrade to 3D to pack a bigger punch. Its high quality with amazing precision and you choose the version that is the best fit for the end product.
4. Foiling. It’s Magpie worthy.
Foiling with feather like precision is now possible and will not cost the earth. Whether you need block foiling or intricate design the JETvarnish delivers with gold, silver and more colour options in the future. Foil adds that perfect prestigious edge.
5. Think big. A1 posters big.
The JETvarnish 3D Evolution can print A1 posters on a number of substrates, with variable data and multiple options of varnish and foiling. Keeping embellishment cost effective and rolling out oversized campaigns is now achievable.
6. Offering a neat product. We mean niche.
Customers expect unique and high-end finished products. Wow your customer with innovative print products they have not seen before and secure more business. The finish is exclusive across a myriad of your catalogue of products; business cards, direct mailers, book covers, greeting cards, catalogues, posters, point of sale and so much more.
7. Offer more. A one-stop shop experience.
Building relationships is time consuming. Become a one stop shop for majority of your customers’ needs makes it all worthwhile – provide them with a complete offering, and show them you access the latest technologies and newest product finishes to enhance their offering.
8. Have a concept? Trial it in real time.
Historically to run a test with embellishment meant dies, screen and costly set up to test if a concept would fly. This technology enables mock ups to be created cost effectively using digital short run to trial how the end product will appear. No more second guessing. Create, test, amend, test, print and deliver. Done.
9. Like lightning. Well no, but it is fast.
No dies, screens or plates to create means time from concept to order and finished product is greatly reduced. When time is of the essence then the JETvarnish can deliver.
10. Offset or digital. You choose.
Digital embellishments and finishing from the JETvarnish can be produced on either offset or digital print runs. This means short runs or speciality stocks (where applicable) can become real options. No restrictions to digital runs and more margin available in offset for longer runs.
This aritcle appeared in the September 2017 issue of Pro Print Magazine
Source: Pro Print www.proprint.com.au