To announce the merging of two print companies, our wedding made in print had to be celebrated, starting with gorgeous invitations.
Brief: Develop an invitation to a company announcement, which captures the feeling of venue, the Art Gallery of NSW, the companies, and creates interest in both the mail piece itself and the event. The name of the event is ‘A marriage made in print’.
Design: The rose image was selected to represent the coming together and growth of the two businesses. The decision to frame it came easily, this was to tie in with the gallery location. The text ‘Marriage made in print’ was enhanced with 2D Super Gloss UV. Adding texture and foil improves engagement as people want to touch the card, and this intern leads to people reading the details.
Outcome: Invitees were impressed with their invitations. The feedback was extremely positive as was the attendance to the event. The event was attended by journalists and received media coverage. This coverage was due to the actual invitation as it indicated that Whirlwind are the future of print and have valuable news to share.